AsiaBlaze is a design company based in Singapore that services Asia clients with efficiency and quality. We specialise in web design, graphic design, corporate identity design, and marketing design for start-ups and small-medium businesses. 10 Anson Road, #31-10 International Plaza, Singapore 079903
AsiaBlaze is a design company based in Singapore that services Asia clients with efficiency and quality. We specialise in web design, graphic design, corporate identity design, and marketing design for start-ups and small-medium businesses.

Choose the Right Domain Name

It's going to be your identity in cyberspace, so make sure it's a name you can live with.

Choosing a domain name is an extremely important part of designing your web site, as that becomes the name of your web site. There are many things to keep in mind while choosing a suitable domain name. Here are 11 tips to choose a good domain name:

Brainstorm 5 Top Keywords
When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you're seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you're launching a mortgage related domain, you might start with words like "mortage, finance, home equity, interest rate, house payment" then play around until you can find a good match.

Make the Domain Unique
Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain. I still believe that Flickr desperately needs to buy - I hear kids in their 20's tell parents in their 40's and 50's to see photos on Flickr and always envision that traffic going straight to the wrong domain.

Only Choose Dot-Com Available Domains
If you're not concerned with type-in traffic, branding or name recognition, you don't need to worry about this one. However, if you're at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org (as SEOmoz does) is fine, owning and 301'ing the .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that's out there - don't make the mistake of locking out or losing traffic to these folks.

Make it Easy to Type
If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value. I've even heard usability folks toute the value of having the letters include easy-to-type letters (which I interpret as avoiding "q," "z," "x," "c," and "p").
Make it Easy to Remember

Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don't want to be the company with the terrific website that no one can ever remember to tell their friends about because they can't remember the domain name.

Keep the Name as Short as Possible
Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.

Create and Fulfill Expectations
When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That's why I love domain names like,, and Domains like, and (whom I usually praise) required far more branding because of their un-intuitive names.

Avoid Copyright Infringement
This is a mistake that isn't made too often, but can kill a great domain and a great company when it does. To be sure you're not infringing on anyone's copyright with your site's name, visit and search before you buy.

Set Yourself Apart with a Brand
Using a unique moniker is a great way to build additional value with your domain name. A "brand" is more than just a combination of words, which is why names like or aren't as compelling as branded names like or SEOmoz itself is a good example - "SEO" does a good job of explaining the industry we're in and creating expectations, while "moz" gives a web association, and an association with being free, open, and community-driven.

Reject Hyphens and Numbers
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.
Don't Follow the Latest Trends

Website names that rely on odd mis-spellings (like many Web 2.0 style sites), multiple hyphens (like the SEO-optimized domains of the early 2000's), or uninspiring short adjectives (like "top...x," "best...x," "hot...x") aren't always the best choice. This isn't a hard and fast rule, but in the world of naming conventions in general, if everyone else is doing it, that doesn't mean it's a surefire strategy. Just look at all the people who named their businesses "AAA... x" over the last 50 years to be first in the phone book; how many Fortune 2000's are named "AAA company?"

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why choose us?


Mr. Freddy Teo - Muffins Marvel

"I would like to thank you for your excellent work in designing my website, Menu board and LOGO. Apart from your dedication in delivering a good job, your company has demonstrated professionalism and patience in customer handling. I always look upon you when you said that my feedback have contributed to the success of the finished work. Your humble attitude is a gift. I would strongly recommend my business associate to you in future."

Ms. Pamela - ShopMino

"I asked AsiaBlaze to design for me a website to sell cosmetic products online using ecommerce silver package as my start-up business has limited budget. Awesome. Nice and impressed design and especially affordable. The web increased my sales 70% just within a month."

Ms. Michaela, SunriseCapitalInvestment

"Thank you for your great work! Myself and my bosses are extremely satisfied with the job you've done. I'm looking forward to our future cooperation, as I mentioned I'll need more websites done. And I'll recommend your company to all my friends and business clients as I was really content with your services. Wish you all the best and am looking forward to our future projects."

Mr. Jack - VietSingConnect

"I have looked for someone to build my company website and found AsiaBlaze services recommended through several forums. I was really satisfied with their design that fulfills my entire requirement. The website looks professional and creates a very good image for my company."

Ms. June - MySweetNails

"Thanks you very much for setting up my website and logo. A job well-done! Special thanks to your designer who is able to draw my company logo to exactly what I'd wanted and is able to design my webpages so fantastically. Good Job!"

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