Logo development is not only an art, but a science.

A successful logo encompasses the message, service, product and image of a business all in one. Companies are known to pay thousands of dollars for a good brand name and logo. In order for people to remember a business, creating a successful logo is of great importance, and is worth the money an experienced marketing firm or artist gets paid.

Artists should strive for simplicity when it comes to logo design. Simplicity means making the logo as unencumbered as possible. From the font type to the design and colors, be sure to strive for simplicity. Artists are sometimes tempted to show off their talents and computer graphic skills, but when it comes to a logo, your skills will shine best by creating a clean, simple design for a logo. 

Successful companies are wise in carefully selecting a logo that will give the right impression. Quality, high standards, and integrity are important to most businesses, and the last thing they want or need is a logo that compromises their image.

Logos are visual road signs that offer clues about a company's personality and character. The artist's challenge is to incorporate the right designs and combinations of curves, angular lines, shapes and symbols that tell the correct story in art. Choosing the right signature colors, shapes, sizes, letters and art to make the logo are all part of a good artist's eye.

Going even further, the artist needs to intuitively relate to the company and get an understanding of the company's "soul." There is a conceptual essence that an artist picks up from getting to know the particular business.